We follow three simple principles:
- Not every issue can be solved without a human agent.
- Customers do not always want to speak with a robot — and disguising it as a human often leads to frustration.
- Modern technologies should benefit everyone involved: the customer, the company, and the agent.
This philosophy led us to a new approach to voice automation. The assistant joins the conversation while the caller is waiting in queue and transparently introduces itself:
“You are currently in the queue. Expected wait time is five minutes. I’m an intelligent assistant. If you’d like, you can tell me about your issue — I will try to help you, or I will pass the information to the next available agent so they can resolve your request faster and more efficiently.”If the customer has a simple request, the assistant resolves it immediately. If the case requires a human agent — for example, reporting an insurance claim — the assistant collects the information in free form, structures it, and provides it to the agent as a pre-filled case card (for inbound or callback scenarios).
The impact is clear: customers feel supported during wait time, agents save significant effort on manual data entry, and companies reduce communication and operational costs.
It’s the same principle we see in real life — like a helpful employee at a banking office who guides customers to the right service point or helps start their request before they see a specialist.